Our story

Meet the man behind the magic

Engage Sports Arena is founded by JB in 2014, with the high aim of making people healthy and making sports their hobby. Jamal Backer is an enthusiastic and passionate man who wishes to bring sports spirit to everyone in UAE. In addition to being a UAE national umpire, he is also a BWF-certified coach, a Technical Official member, and a professional badminton player.At Engage Sports, you can find all types of badminton-related sports gear from world-renowned brands.Engage Sports brand strength has grown in the Middle East and India.

Fit or Unfit Young or Old Fitness is a matter

- JB


With more than four decades of experience in the hospitality, trading, and service sectors, Engage Sports is the sports division of our parent company. Our goal is to exceed customer expectations in everything we do. Our reputation for trustworthiness has helped us establish a large client base. We have companies throughout the Middle East and India.

Professionally, JB is a hardware engineer and HR professional, but he has always had a passion for sports and wants to share that spirit with everyone in the world. Engage Sports Arena began as one court in JB's apartment and later grew into a commercial facility to involve the community, he added four, six, eight, and now ten courts in an indoor facility. Starting in a person's passion, it has now grown into the largest sports arena in the UAE, with all of the best specialties in size, floor, lighting, and services. Before Corona, engage sports was the only "100% dedicated badminton arena in the UAE", but after 2020, there were more than 20. JB's idea gives many people the opportunity to start their businesses.

Our vision

Our vision is to be the premier destination for athletes of all levels to reach their full potential and achieve their dreams. By bringing together, challenging, and inspiring the next generation of leaders, we hope to improve athletes' lives and act as stewards for best practices in the sports industry.

Our mission

Our mission is to provide a supportive and inclusive environment for athletes and sports enthusiasts to pursue their passions and achieve their goals. Through the highest quality training, coaching, and support services, to provide a supportive and inclusive environment for athletes to pursue their passions and achieve their goals.